Healthcare marketing

Healthcare marketing for a private eye clinic

A private eye clinic in the UK wants to increase the awareness about vision correction options: laser eye surgery, cataract surgery, laser lens replacement...

The ultimate goal is to book more consultations.

Pivotal's digital experts help the clinic to better understand their target audiences and communicate with them in a modern way through Facebook posts (text ads, carousels, videos, ...).

OBJECTIVES

Launch a cost-efficient marketing campaign
Increase awareness for vision correction options
Increase the number of website visitors
Increase in consultations

OUR APPROACH

Pivotal Patient Journey implemented a stepwise approach:

Preparation phase (1 week)
- Learn more about the eye clinic and previous awareness efforts
- Set-up a strategy and planning
- Content development: texts, images, and videos
Implementation, monitoring and updating
- Facebook advertising to targeted population
- Engaging with patients directly
- Daily adverse event monitoring
- Monitoring and updating Facebook advertising
Reporting
- Results are discussed with the eye clinic on a weekly basis

Awareness Strategy

The video show examples of the awareness campaign.

RESULTS

1

week campaign

€160

Facebook budget

230

unique link clicks

50%

more inquiries

Other Communication cases

Results

1 year campaign	510K individuals reached
40K clicks to website	3400 reactions & comments

Raising awareness for a rare disease

Summary

2 wks delivery time	2 languages

Content development for patient-facing website

Informed consent design and writing for pediatric study

Highlights

4 Pharma companies	2 Languages