In less than 2 weeks of time Pivotal Patient Journey's project team prepared the launch of the advertisement campaign and online survey. This preparation period included:
After all preparations were finished, the campaign to create awareness about the survey was launched and the survey was opened for registrations.
The survey was online for 3 weeks.
After 3 weeks the online survey was closed and 67 people completed the survey.
The link click through rate for the awareness campaign for the nasal polyps survey managed by Pivotal Patient Journey was 1,89%. While the industry statistics mention that the average link click through rate for facebook is 0,70%.
These figures indicate that Pivotal Patient Journey performed a very successfull awareness campaign to generate traffic to the online suvey.
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