A pharma company wanted to collect patient insights regarding a neurological disease to identify the gap in patients' needs.
Akcelis launched a survey to collect information and feedback coming directly from patients and their relatives.
Examples of some of the questions that have been answered during the survey:
Through the survey we collected information about how patients experience their disease and their disease management. To date only little insights from the patients' perspective are known. Better insights would allow the development of useful supporting tools, materials or programs meeting real patients' needs.
Akcelis implemented a stepwise approach:
Through a Facebook campaign of 3 weeks we were able to get 134 survey respondents in Belgium.
76% of survey respondents were patients and 24% were family/friends.
The client was impressed that Akcelis managed to get that many respondents within a very short timeframe of 3 weeks. In the past the client used to collect patient insights via doctors, who then collected information from the patients. The latter process can take up several months.