Patient directed communication should be clear and understandable. Informed patients follow their treatment better and interact better with their healthcare provider.
By the means of a survey, we wanted to learn more about the experiences and opinions of people with implants (e.g. pacemakers, hip prosthesis, breast reconstruction with implants, ...). Are patients sufficiently informed about an implant? From whom and how do they receive information?
The results will provide better insight in the needs of the patient population. It helps us to prepare the information a patient really wants and needs.
The project team of Pivotal Patient Journey prepared the online survey. In addition, an advertisement campaign was launched to drive traffic to the survey:
The online survey was open for 2 weeks and during this period 253 persons completed the survey.
A newsletter was sent out to 1239 persons who registered for our newsletter and a targeted advertisement campaign on Facebook was launched for 6 days in several countries.
This generated about 53.400 impressions via Facebook with a click-through rate of 4,77%. The latter is significantly higher compared to the average link click-through rate (0,90%) for Facebook according to the industry statistics.