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Content development for patient-facing website

A biotech wanted to launch a patient-facing website. Pivotal supported the creation of the website content.


Patient empowerment

When communicating with patients, it very important that information is clear and understandable. Accurate information provides a lot of advantages. Together with the consultation of the healthcare provider, it can help patients to make informed choices in their care process. Informed patients follow their treatment better and more in consultation with their healthcare provider. 


Our approach

  • Defining the targeted website visitor profile
  • Creating accessible website content (texts, images, videos …)
  • Transforming existing medical texts into easy to understand language



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