Pivotal Patient Journey was contacted by a pharma company to raise awareness for a rare disease. This rare lung disease has a worldwide incidence of of less than 7 per 100.000 inhabitants. It’s a serious condition that can take a long time to diagnose. Shortening the time to diagnosis and treatment is important!
The pharma company has set up a patient-facing international website with information: IPF experts describe the diagnosis of the condition, management options, patient testimonials, ...
Pivotal Patient Journey was engaged to increase the website traffic in Belgium.
"Knowledge is power"
Empowered patients are more likley to discuss treatment options with their doctor and decide together on an approach that is right for them.
Pivotal Patient Journey implemented a stepwise approach: