Pivotal’s team developed a comprehensive direct-to-patient digital recruitment strategy.

A 2-step online and telephone prescreening qualification strategy was implemented to recruit the patients based on selected inclusion and exclusion criteria.

1. An online awareness campaign with targeted advertising based on geo location, age, gender, and interests was launched.  
2. By clicking on an advertisement people were redirected to the study specific webpage.
3. The webpage included a smart online pre-screener where people could apply to participate to the study.
4. After positive online pre-screening the candidates were called by phone to perform the further prequalification of the candidate
5. As a last step the contact details of the pre-screened candidates were shared with the participating study sites.

Thanks to the prompt follow-up of Pivotal’s team and the study sites, all referred candidates were contacted by the study team and invited for an onsite visit within 2 weeks after date of referral.

1. A potential study candidate from the targeted study population notices a Facebook newsfeed about the Crohn's disease study whilst browsing the internet.
2. Once the potential candidate clicks the link, the candidate is directed to a webpage published on the C-Lys platform for the Crohn's disease study.
3. The candidate can access the more detailed information about this study.
4. The candidate can register by completing and submitting an online form.