A top 3 pharma company needed to recruit Crohn’s disease patients. Because of the very competitive clinical trial landscape in Crohn’s disease the recruitment of the study was going much slower than forecasted.
As Pivotal already performed several recruitment projects for this pharma company we were contacted again to step in and boost the patient recruitment for this study in Belgium. The aim was to get as much referrals as possible in a 2-weeks recruitment period.
Pivotal’s team developed a comprehensive direct-to-patient digital recruitment strategy.
A 2-step online and telephone prescreening qualification strategy was implemented to recruit the patients based on selected inclusion and exclusion criteria.
Thanks to the prompt follow-up of Pivotal’s team and the study sites, all referred candidates were contacted by the study team and invited for an onsite visit within 2 weeks after date of referral.
Just placing some random advertisements on social media is not sufficient to be able to implement an effective recruitment strategy. Even if your ad campaign is having a lot of clicks, people do not receive enough information about the study by reading an advertisement. The study specific website however provides all the information for people to make an informed decision about participating to a study. People need to be informed about:
Pivotal's team created a comprehensive website with pre-screener for this study. Which resulted in 15 submissions in a time frame of 2 weeks recruitment period.