Pivotal’s team developed a comprehensive direct-to-patient digital recruitment strategy.

A 2-step online and telephone prescreening qualification strategy was implemented to recruit the patients based on selected inclusion and exclusion criteria.

1. Creating awareness through media advertising and medical community + organisations contacts.
2. By clicking on an advertisement or link, people were redirected to the study specific webpage.
3. The webpage included a smart online pre-screener where people could apply to participate to the study.
4. After positive online pre-screening the candidates were called by phone to perform the further prequalification of the candidate.
5. As a last step the contact details of the pre-screened candidates were shared with the participating study sites.

A video advertisment has been created to create awareness about this asthma clinical study.