Pivotal Patient Journey

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Patient Recruitment for a clinical study for gastroenterology (IBS)

For this clinical trial, Pivotal Patient Journey was contacted to recruit people with complaints of irritable bowel syndrome (IBS), who have at least one of the following complaints: depressive complaints, anxiety complaints, fatigue complaints or widespread pain complaints.

Our strategy

Pivotal created an EC approved digital recruitment strategy.

Our team designed ads that appeal to the target population with carefully selected images.
Facebook continues to be the dominant social media channel for users of all ages.
After clicking an ad, users were redirected to a study-specific webpage with concise study information and an online pre-screener. Potentially eligible candidates could submit their application and were contacted by the study coordinator.

Recruitment funnel

Success results 1 week after the launch of the webpage and media campaign:

1744 website visitors
107 persons who started the questionnaire
45 candidates who showed to be eligible using the online pre-screener and submitted the application form.

In 1 week time we reached the target amount of referrals.

Informative video

Video concerning this study used for advertisments as an alternative for a static image.

Results

1

week

1744

webpage visitors

52

submissions

45

referrals

Other Patient recruitment cases

Results

2.5 million impressions	872 online registrations
225 prequalification calls	86 referred candidates

Patient Recruitment for a clinical study in neurology (neuropathic pain)

Results

6.4 million impressions	56 500 website visitors
6 months campaign	12 digital channels

Patient Recruitment for a clinical study in oncology (advanced melanoma)

Results

5500 website visitors	306 registered volunteers
2 weeks time

Healthy Volunteers Recruitment for several clinical studies

Results

3.3 million impressions	50 000 website visitors
200 online registrations	104 referred patients

Patient recruitment for a clinical study in neurology (spondylolisthesis)

Results Ireland

3.4 million impressions	31K website visitors
1468 pre-qualification calls	335 referred candidates

Patient Recruitment for a clinical study in ophthalmology (presbyopia)

Results

9 digital channels	2.4 million impressions
15.207 webpage views	158 online registrations

Healthy Volunteers Recruitment for a clinical study in vaccinology (polio)

Key figures

8 days for EC approval	4 weeks preparation
444 pre-qualification calls	110 referred candidates

Patient Recruitment for a clinical study in gastroenterology (IBS)

Results

90% enrolled via Pivotal	29.213 website visits
133 form submissions	128 referred to site

Patient recruitment for a clinical study in gastroenterology (reflux)

Results

3 weeks	212.000 ad views
2000 website visitors	235 eligible

Healthy Volunteers Recruitment for a clinical study in nutrition

Results

3 study centers	3.75 million impressions
23K website visitors	41 submissions

Patient Recruitment for a clinical study in ophthalmology (AMD)

Results

4 weeks	74.000 people reached
2000 website visits	92 qualified referrals

Healthy Volunteers Recruitment for a clinical study in gastroenterology (constipation)

Results

683K ad impressions	6690 website visitors
15 submissions	2 wks campaign

Patient Recruitment for a clinical study in gastroenterology (Crohn's disease)

Results

8.7 million impressions	30K website views
159 form submissions	70 referrals

Patient Recruitment for a clinical study in immunology (asthma)

Results

4.1 Million impressions	37K Clicks
2800 Ad interactions	2500 Flyers distributed

Patient Recruitment for a clinical study in oncology (brain metastases)