Case study patient recruitment oncology

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Patient Recruitment for a clinical study in oncology (advanced melanoma)

In Europe, per year more than 100 000 new cases of melanoma are diagnosed.

Traditional therapies alone (surgery, radiotherapy, chemotherapy) are not effective once the disease has spread. Novel break-through therapies have revolutionized the treatment landscape, providing hope for long-term survival in advanced melanoma.

Situation

Recruiting advanced melanoma patients in a competitive melanoma clinical trials landscape is challenging.

Pivotal Patient Journey was asked to design and implement a multilingual recruitment strategy by creating awareness about the clinical trial.

Our approach

Pivotal Patient Journey launched a multichannel patient awareness strategy:

Digital advertisements on Facebook and Google
Awareness through patient association
Banners on selected health related websites
Dedicated newsletters to targeted population
Study specific website regarding the melanoma study

Recruitment strategy

The video shows some examples of the awareness campaign and the study webpage.

Results

6.4

million impressions

56 500

website visitors

6

months campaign

12

digital channels

Other Patient recruitment cases

Results

2.5 million impressions	872 online registrations
225 prequalification calls	86 referred candidates

Patient Recruitment for a clinical study in neurology (neuropathic pain)

Results

5500 website visitors	306 registered volunteers
2 weeks time

Healthy Volunteers Recruitment for several clinical studies

Results

3.3 million impressions	50 000 website visitors
200 online registrations	104 referred patients

Patient recruitment for a clinical study in neurology (spondylolisthesis)

Results Ireland

3.4 million impressions	31K website visitors
1468 pre-qualification calls	335 referred candidates

Patient Recruitment for a clinical study in ophthalmology (presbyopia)

Results

9 digital channels	2.4 million impressions
15.207 webpage views	158 online registrations

Healthy Volunteers Recruitment for a clinical study in vaccinology (polio)

Key figures

8 days for EC approval	4 weeks preparation
444 pre-qualification calls	110 referred candidates

Patient Recruitment for a clinical study in gastroenterology (IBS)

Results

90% enrolled via Pivotal	29.213 website visits
133 form submissions	128 referred to site

Patient recruitment for a clinical study in gastroenterology (reflux)

Results

3 weeks	212.000 ad views
2000 website visitors	235 eligible

Healthy Volunteers Recruitment for a clinical study in nutrition

Results

3 study centers	3.75 million impressions
23K website visitors	41 submissions

Patient Recruitment for a clinical study in ophthalmology (AMD)

Results

4 weeks	74.000 people reached
2000 website visits	92 qualified referrals

Healthy Volunteers Recruitment for a clinical study in gastroenterology (constipation)

Results

683K ad impressions	6690 website visitors
15 submissions	2 wks campaign

Patient Recruitment for a clinical study in gastroenterology (Crohn's disease)

Results

8.7 million impressions	30K website views
159 form submissions	70 referrals

Patient Recruitment for a clinical study in immunology (asthma)

Results

1 week	1744 webpage visitors
52 submissions	45 referrals

Patient Recruitment for a clinical study for gastroenterology (IBS)

Results

4.1 Million impressions	37K Clicks
2800 Ad interactions	2500 Flyers distributed

Patient Recruitment for a clinical study in oncology (brain metastases)