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Patient Recruitment for a clinical study in oncology (brain metastases)

The occurrence of brain metastases is a frequent event in the history of cancer and often requires treatment with radiotherapy. An investigational treatment is being tested in an ongoing trial to increase the effectiveness of conventional radiotherapy.

Pivotal Patient Journey was contacted to support the sponsor in patient recruitment by increasing awareness about this ongoing trial.

Our approach

Pivotal's team launched an awareness campaign as "add on" to the sites' standard patient recruitment practices. The aim was to inform potential candidates and allow them to perform self-prescreening:

Creating awareness amongst the target study population (via digital media, medical community contacts, patients organizations)
Providing accurate, clear, and concise information to the potential candidates on the C-Lys platform
Prescreening of the candidate by completing the study specific questionnaire/ self- prescreener
Potential candidates might contact the study sites directly by themselves

Study webpage and self- prescreening form

The study specific webpage included:

Information about the study (title, goals, description, main inclusion/exclusion criteria, locations of the participating sites)
A smart self-prescreening form for the candidate to complete to check his/her potential eligibility
The possibility to directly contact the selected participating site

An informative video has been developped to create awareness about the clinical trial in oncology.

Results

4.1

Million impressions

37K

Clicks

2800

Ad interactions

2500

Flyers distributed

Other Patient recruitment cases

Results

2.5 million impressions	872 online registrations
225 prequalification calls	86 referred candidates

Patient Recruitment for a clinical study in neurology (neuropathic pain)

Results

6.4 million impressions	56 500 website visitors
6 months campaign	12 digital channels

Patient Recruitment for a clinical study in oncology (advanced melanoma)

Results

5500 website visitors	306 registered volunteers
2 weeks time

Healthy Volunteers Recruitment for several clinical studies

Results

3.3 million impressions	50 000 website visitors
200 online registrations	104 referred patients

Patient recruitment for a clinical study in neurology (spondylolisthesis)

Results Ireland

3.4 million impressions	31K website visitors
1468 pre-qualification calls	335 referred candidates

Patient Recruitment for a clinical study in ophthalmology (presbyopia)

Results

9 digital channels	2.4 million impressions
15.207 webpage views	158 online registrations

Healthy Volunteers Recruitment for a clinical study in vaccinology (polio)

Key figures

8 days for EC approval	4 weeks preparation
444 pre-qualification calls	110 referred candidates

Patient Recruitment for a clinical study in gastroenterology (IBS)

Results

90% enrolled via Pivotal	29.213 website visits
133 form submissions	128 referred to site

Patient recruitment for a clinical study in gastroenterology (reflux)

Results

3 weeks	212.000 ad views
2000 website visitors	235 eligible

Healthy Volunteers Recruitment for a clinical study in nutrition

Results

3 study centers	3.75 million impressions
23K website visitors	41 submissions

Patient Recruitment for a clinical study in ophthalmology (AMD)

Results

4 weeks	74.000 people reached
2000 website visits	92 qualified referrals

Healthy Volunteers Recruitment for a clinical study in gastroenterology (constipation)

Results

683K ad impressions	6690 website visitors
15 submissions	2 wks campaign

Patient Recruitment for a clinical study in gastroenterology (Crohn's disease)

Results

8.7 million impressions	30K website views
159 form submissions	70 referrals

Patient Recruitment for a clinical study in immunology (asthma)

Results

1 week	1744 webpage visitors
52 submissions	45 referrals

Patient Recruitment for a clinical study for gastroenterology (IBS)